Child care has become a competitive industry, and increasing numbers of savvy child care providers use digital marketing to reach prospective parents through the use of online searches.
To gain a sense of how known your brand is to the general public, you can refer to Google Trends or Google Adwords Keyword Planner to check the volume of searches for your child care brand name.
Here are some of the top searches out of the over 200 child care brands available in Singapore.
| Brands | Monthly Google Search volume |
|---|---|
| My First Skool | 8,100 |
| MOE Kindergarten | 2,400 |
| pcf sparkletots | 2,400 |
| Learning Vision | 1,600 |
| Lorna Whiston | 1,300 |
| Kinderland | 1,300 |
| MindChamps Preschool | 1,300 |
| Cherie Hearts | 1,000 |
| Star Learners | 880 |
| MMI | 880 |
| E-Bridge | 880 |
| skool4kidz | 880 |
| Brighton montessori | 880 |
| Little Skool House | 720 |
| zoo phonics | 720 |
| Agape Little Uni | 720 |
| EtonHouse | 590 |
| Pat’s School House | 590 |
| Maplebear | 480 |
| Kiddiwinkie | 390 |
| Little Footprints | 390 |
| MY World | 390 |
| Carpe Diem Childcare | 390 |
| Mulberry Learning Centre | 390 |
| Alphabet Playhouse | 390 |
| Josiah Montessori | 320 |
| The Odyssey | 260 |
| Schoolhouse by the bay | 260 |
| ChildFirst | 210 |
| Ilham Childcare | 210 |
| Learning Kidz | 210 |
| Posso Preschool | 210 |
| Cambridge Preschool | 170 |
| Bright Juniors | 170 |
| sunflower childcare | 140 |
| Ace @ Work | 110 |
| our juniors schoolhouse | 110 |
| Safari House | 70 |
| Little Greenhouse | 70 |
| Stamford preschool | 50 |
| Nurture stars | 40 |
| Pibos | 20 |
Search Engine Marketing for Child Care Industry in Singapore
- Monthly Search Volume
- Monthly Search Volume
Paid Search vs Organic Search
When it comes to boosting traffic to your child care website through search engine, you have two basic options: pay-per-click (PPC) advertising (also commonly known as SEM) or search engine optimization (SEO).
You can pay for traffic using the PPC advertising programs provided by Google Adwords, Yahoo Search Marketing and others. They enable you to display ads in the sponsored results section of each search engine’s results page. Then, you pay a fee — based on how competitive your chosen keyword is — whenever a viewer clicks through from your ad to your website.
You can build traffic for free by achieving high rankings in the natural search results — the listings displayed next to the sponsored results. You will need to follow the best SEO practices to try to get your site displayed on these pages more prominently than usual. It may take time to reach the top of the natural results, but the free, targeted traffic will probably prove to be well worth the investment.
Conclusion
Search engine marketing can present a wonderful opportunity for child care providers. A purposeful and carefully designed search marketing strategy has become an integral part of a successful marketing.