Is your child care centre using social media to grow enrolment?
If so, are you confident that your social media content are optimised for engagement and catered for mobile viewing?
In today’s market, using social media in child care to boost your business expertise in the child care industry is more important than ever. Based on a research by Microsoft Advertising, Singaporean mothers are highly active online, particularly on social media platforms like Facebook.
- 82 percent of Singaporean mothers update or maintain profile on a social networking site
- 55 percent post questions/comments on online forums or discussion groups
- 43 percent post ratings or reviews of products and/or services
- 40 percent participate in chat rooms
- 38 percent post comments and/or ask questions on blogs
- 31 percent write and updated her own blog
What does this means for Child Care Operators?
Mothers are vocal about products and brands. Overall, 84 percent of those surveyed agree that “good brands are worth talking about.” 45 percent share their purchasing experiences through online channels, and 50 percent of mothers in Singapore refer to online discussion groups before making a purchasing decision. By creating relevant content on Social Media, Child Care Marketers can harness mothers as brand advocates, earning champions and evangelisers of the brand.
Overview of Facebook Fan-base for Pre-school Brands
- Facebook Fans
- Facebook Fans
Most Socially Devoted Child Care Brands in Singapore
Note: This competitive analytics report is grouped into 3 categories – Anchor Operators, Partner Operators and Private Operators. The “Most Socially Devoted Child Care Brands in Singapore” Infographic illustrates the top brands in terms of social media fan-base and social media engagement. You can download the full report at the end of this article.
Anchor Operators
There are 5 Anchor Operators, namely
PCF SPARKLETOTS PRESCHOOL (by PAP COMMUNITY FOUNDATION)
MY FIRST SKOOL (by NTUC FIRST CAMPUS)
MY WORLD PRESCHOOL (by METROPOLITAN YMCA)
SKOOL4KIDZ (by KINDERLAND)
E-BRIDGE PRE-SCHOOL (by ETONHOUSE INTERNATIONAL)
Out of the 5 Anchor operators, only 3 of them are active on Social Media.
Facebook Business Page Fans Overview
Facebook Content Posts Overview
Partner Operators
Out of the 23 approved Partner Operators, only 6 are very active on Facebook.
Facebook Fans Overview
Facebook Content Posts Overview
Private Operators
According to The Early Childhood Development Agency (ECDA), there are a total of 1,303 child care centres in Singapore with a total enrolment of close to 90,509, as of May 2016. With so many remarkable pre-schools and early childhood institutions burgeoning, operators are facing stiffer competition, especially with the emergence of more than 250 private operator brands in Singapore.
Here are the top 10 most active private child care operators brands on Facebook.
Facebook Fans Overview
Facebook Content Posts Overview
Conclusion
Social media marketing can present a wonderful opportunity for child care providers. A purposeful and carefully designed social media strategy has become an integral part of a successful marketing.