History & Background
Our founder strongly believed that there is a huge need for a better quality of education and care for our infants, given that they are growing up in a rapidly changing and uncertain world. As he was visiting various infant cares around the country, he noticed that most of them also did not separate infants from the older childcare kids. Hence he felt that was not the best learning environment for infants so he decided to create his own infant care. That is why we used the term “E.L.I.T.E.” for our core theme of the brand.