Mummy Influencers for Preschool & Childcare Content

Parents, marketers, and educators in Singapore can find abundant inspiration from a vibrant community of “mum-fluencers” who share their journeys through the preschool and childcare years. Below, we highlight some of the best Singapore mummy influencers (in no particular order) known for their rich content on early education tips, childcare routines, and preschooler-friendly lifestyle ideas. Each of these influencers offers a unique perspective – from playful learning activities and heartfelt parenting stories to expert advice on raising young children.

Influencer marketing agencies like Hashmeta and StarNgage play a pivotal role in this vibrant community, bridging the gap between brands and mum-fluencers. These agencies understand the value that these influencers provide through their authentic storytelling and trusted recommendations. By collaborating closely with mummy influencers, agencies not only amplify brand visibility but also deliver meaningful and engaging content that genuinely resonates with parents navigating preschool and childcare decisions. Such partnerships are instrumental in creating campaigns that effectively reach and influence target audiences while ensuring content remains relatable and impactful for families in Singapore.

Aarika Lee (@aarikalee)

Aarika Lee is a multitalented content creator, musician, and mum of three who showcases the beautiful chaos of life with young kids​. Her content is a genuine mix of real-life parenting moments – from juggling her creative career with school drop-offs to cherishing family adventures big and small​.

Followers love Aarika for her authentic storytelling and positive vibe; she isn’t afraid to share the messier side of motherhood alongside the joys. On Instagram, you’ll find her posting about fun weekends with her preschoolers, heartfelt reflections on parenting, and even honest product reviews for family-friendly goods​.

Platforms: Primarily Instagram. (She has also been featured in parenting blogs and local media due to her relatable content.) 

Style: Down-to-earth and inspiring, with a lifestyle twist that appeals to modern Singaporean parents. Aarika has collaborated with various brands – from kids’ apparel to home appliances – often providing candid reviews and recommendations that fellow parents appreciate​.

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Sabrina Seah (@bigtreeandkoala)

Sabrina Seah, known by her adorable Instagram handle @bigtreeandkoala, is a devoted mummy of two toddlers who documents the little adventures of early childhood​. Her feed is a delightful blend of family outings, playdates, and everyday moments with her young ones. Whether it’s a day out at a kids’ attraction like Pororo Park or a creative play session at home, Sabrina shares activities that any preschooler would love. She treats her Instagram as a digital diary of her children’s milestones, inviting followers to witness her kids’ growth and development​.

Platforms: Instagram is her main platform, where she sometimes posts IG Stories of parenting hacks or reviews of child-friendly places. 

Style: Heartfelt and genuine – Sabrina’s posts often come with thoughtful captions about motherhood. She’s known for highlighting fun learning experiences (think sensory play and outdoor exploration) and has even partnered with family-oriented venues and brands. Her account offers plenty of ideas for parents seeking new activities to enjoy with their toddlers, all delivered with Sabrina’s warm and optimistic tone​.

Tjin Lee (@tjinlee)

Tjin Lee is a prominent entrepreneur and influential mum of two young boys​ who brings a stylish flair to the parenting scene. As the founder of multiple businesses (including events like Singapore Fashion Week), Tjin exemplifies the modern supermom balancing work and family​. On her social media, she shares slices of life with her sons – from dressing them in cute matching outfits to celebrating their achievements – all while managing her busy career​. What sets Tjin apart is her passion for early education and parenting causes. She has been vocal about issues like reducing academic stress on young children; in fact, she helped spearhead the “Life Beyond Grades” movement, speaking up against undue educational pressure on kids​.

Tjin’s content often includes insights into her parenting philosophy, such as supporting her child through learning challenges (she has candidly shared about raising a son with dyslexia in interviews) and encouraging creativity and confidence in her boys. 

Platforms: Instagram is where she shines, frequently posting family updates, and she also appears in YouTube interviews and podcasts on parenting/business. 

Style: Empowering and elegant – Tjin’s posts mix lifestyle and advocacy. She’s collaborated with educational initiatives and family brands, using her influence to highlight both fun family experiences and important parenting conversations.

Summer (A Happy Mum) (@ahappymum)

Summer, better known by her blog and Instagram name A Happy Mum, brings positivity and creativity to the parenting influencer space​. A mother of three, Summer has years of hands-on experience with infants, toddlers, and preschoolers – and she generously shares that on her platforms. Her content ranges from fun family activities and DIY crafts to heartfelt musings on the ups and downs of motherhood​. For parents looking for early learning ideas, Summer’s feed and blog are a goldmine: she often posts about the art-and-craft projects she does with her kids, sensory play setups, and educational outings around Singapore. Despite the challenges that come with parenting, she always puts a positive spin on things, encouraging other parents to find joy in the little moments​

Platforms: She is active on Instagram (where she goes by @ahappymum) and runs the A Happy Mum blog. Her blog is described as a place for parents to find inspiration, support, and hope in the journey of parenthood​.

Style: Uplifting and creative. Summer’s background as a long-time mom blogger means she often writes in detail about parenting experiences, offering tips and encouragement. She has been featured in lists of top mom blogs​, and has collaborated with family-oriented brands (from kids’ crafts supplies to holiday attractions). Always smiling through her content, Summer exemplifies the idea that with a bit of creativity, every day can be an adventure for you and your preschooler.

May (A Million Little Echoes) (@mmlittlee)

May, the voice behind A Million Little Echoes, offers a heartfelt look into life as a Singapore mum. A former flight attendant turned stay-at-home mom, May uses her Instagram (@mmlittlee) and blog to document “bits and pieces” of her family’s journey. Her content is a warm mix of parenting tips, family outings, and everyday joys of raising young children​. Followers often comment that her posts feel like reading a friend’s diary – May is honest about the challenges (tantrums, sleepless nights) but also celebrates the small wins and precious moments with her kids. She’s a big believer in learning through play and is known to share ideas for free play, as well as the occasional review of child-friendly products or services that have helped her as a mom. For instance, May has mentioned that while she and her husband set ground rules at home, they are “believers in free play” when it comes to their kids​, emphasizing a balanced approach to discipline and fun. 

Platforms: May is active on Instagram and maintains her blog A Million Little Echoes. On her blog, she describes it as a “cozy alcove” and a chronological diary of her family’s walk through life​ – which often includes the preschool years of her two children. 

Style: Heartfelt, reflective, and encouraging. May’s authenticity has earned her features in parenting communities; for example, she’s done Q&A interviews about her stay-at-home mom life​. Don’t expect flashy influencer poses – May’s influence comes from being real and relatable, making other parents feel less alone and more confident in their own childcare journey.

Pooja Kawatra (Mums and Babies) (@themumsbabies)

Pooja Kawatra is the founder of the blog Mums and Babies, and a familiar name in Singapore’s parenting circles. As a mom of two, Pooja loves to capture every beautiful moment spent with her kids – playing, pretending, laughing, cooking, and exploring new places together​. Her content is filled with ideas for parents of infants, toddlers, and preschoolers. From homemade baby food recipes and kids’ friendly cooking sessions to reviews of family attractions, Pooja covers it all on her platforms. Her blog is designed as a welcoming place for all parents – new, expectant, or experienced – to “grow together and share their part” in the parenting journey​. This collaborative spirit comes through in her Instagram as well (@themumsbabies), where she often sparks conversations among her 70K+ followers about topics like preschool selection, early learning toys, or cultural traditions with kids. 

Platforms: Pooja runs the Mums and Babies blog and is active on Instagram and Facebook. She has a strong following and has been ranked among the top Singapore mom bloggers​

Style: Informative and community-oriented. Being an experienced blogger, Pooja’s posts often provide practical tips – e.g., how to engage an active 3-year-old on a rainy day, or prepping healthy meals that little ones will actually eat. She has collaborated with numerous family brands and even appeared in media features. Her content resonates especially with parents looking for a supportive guide through the early years – Pooja’s own experiences become lessons and recommendations that her followers can apply with their own children.

Diah Mastura (@etrangle)

Diah Mastura, affectionately dubbed the “Queen of Blogging” in Singapore’s parenting scene, is a mother of five who has been sharing her parenting journey since the early days of the blogosphere​. With such a full household, Diah’s content naturally spans every stage – from newborn to preschool and beyond – but it’s especially insightful for those with young kids. She often offers a window into how she manages her bustling family life, whether it’s coordinating preschool drop-offs alongside primary school pickups, or finding one-on-one time with each child. Diah’s Instagram (@etrangle) and blog are peppered with candid family stories and tips, all delivered with her signature humor and honesty. As a Muslim mum in Singapore, she also shares perspectives on faith and culture in parenting, along with her favorite finds for other moms. In fact, Diah loves highlighting “good finds” – from kid-friendly halal eateries to skincare products for busy mothers – making her feed a go-to for recommendations​

Platforms: She is active on Instagram and continues to blog on her long-running site (formerly known as Etrangle). With over 70,000 IG followers, Diah has a loyal community. 

Style: Authentic and engaging. Despite her influencer status, her tone feels like chatting with a close friend who’s giving you parenting advice over coffee. Diah has collaborated with lifestyle and parenting brands and has been featured in various articles as a top parenting influencer. For anyone curious how one mum handles five young kids (and stays sane!), Diah’s content is both inspiring and reassuring – showing that with love, patience, and a bit of humor, you can survive and thrive through the preschool years and beyond​.

Kelly Tay (Juicy Parenting) (@juicy.parenting)

Kelly Tay is not just a mummy influencer – she’s a certified parent coach and author who founded Juicy Parenting to help families in Asia adopt positive parenting techniques​. A former journalist and mother of two, Kelly brings an expert lens to common childcare challenges. Her content is particularly valuable for parents of toddlers and preschoolers who are dealing with issues like tantrums, discipline, and communication. On her Instagram (@juicy.parenting), Kelly shares actionable parenting tips rooted in research and empathy – for example, how to stay calm during a preschooler’s meltdown, or ways to encourage good behavior without resorting to yelling. Her mantra is teaching parents to be “firm AND kind” with their kids (as her bio suggests), and she often busts myths about traditional Asian parenting vs. modern, gentler approaches. Kelly’s expertise has been featured in various media; she’s written commentary on parenting in TodayOnline, and even published a parenting guidebook. According to her, it’s absolutely possible to raise “successful, resilient, and disciplined children — without needing to raise your voice, or your hand”​

Platforms: Instagram, her Juicy Parenting website, and occasional workshops/webinars. She also engages with her community through Q&As and reels addressing common parenting dilemmas.

Style: Educational and encouraging. Kelly’s content style is like having a knowledgeable friend who coaches you through your preschooler’s toughest phases. She shares anecdotes from her own family, making her advice relatable, and celebrates small victories (like a toddler finally sleeping through the night) with her followers. 

Notable collaborations: Kelly often partners with family support groups and has been invited to speak on parenting panels, given her background as a Fulbright scholar and parenting coach​. If you’re looking for guidance on positive discipline, early child development, or mindful parenting, Kelly’s channels are a treasure trove.

Lynette (Our Joy of Learning) (@ourjoyoflearning)

Lynette, the mum behind Our Joy of Learning, is both an educator and a parent – a powerful combination for creating top-notch preschool content. A former primary school teacher (with a specialization in early childhood pedagogy), Lynette became a stay-at-home mom to focus on raising her two young boys​. Her mission: to bring joy into learning during the critical early years. On her blog and Instagram, Lynette shares a stream of home-based learning activities perfect for toddlers and preschoolers. Think alphabet scavenger hunts, sensory play ideas, simple science experiments, and creative art projects – many of which she designs herself. She often structures activities around the “3E” inquiry cycle (Engage, Explore, Extend), starting with a story or sensory setup and extending into crafts or outdoor exploration​.

Lynette is a strong advocate of play-based learning and cites educational theories (like Piaget’s insights on how children from 13 months to 5 years are constantly assimilating new experiences) to back up her approach​. Parents following @ourjoyoflearning often get not only fun ideas to try at home but also an understanding of why these activities help in child development. 

Platforms: She runs the Our Joy of Learning WordPress blog and updates Instagram with photos and videos of her kids engaged in learning-through-play. She occasionally shares snippets on Threads and Facebook as well, building a community of parents and even teachers who swap ideas. 

Style: Educational, hands-on, and enthusiastic. Lynette’s background shines through in her detailed captions – she’ll explain how a simple “Messy play” session is actually building fine motor skills and vocabulary. Her content has been appreciated by educators (some preschools have taken cues from her activities) and she has collaborated with children’s book publishers and toy makers for educational product reviews. For any parent eager to supplement their child’s preschool education at home, Lynette provides a wealth of engaging learning strategies and reminds us that the early years can be a time of curiosity, bonding, and lots of joyful learning​

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Each of these mummy influencers brings something special to the table, but they all share a common goal: helping parents navigate the preschool and childcare stage with a bit more knowledge, creativity, and confidence. Whether you’re seeking fun at-home learning ideas, advice on gentle discipline, or simply camaraderie in the parenting journey, these Singaporean mum-fluencers have you covered. By following their blogs, Instagram feeds, TikToks, and YouTube channels, you’ll gain not just tips and tricks, but also a sense of community – a reminder that we’re all in this early-parenthood adventure together.

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