They know their child care centre should have a constant update and regular posting on Facebook but they don’t know what to post, how often to post, which type of posts will get better engagement and even what’s the best time to post etc.
Most of the child care centres owned a Facebook Page and it seemed like everyone was sharing photos. Then more child care professionals started using Facebook. Thousands of child care businesses saw the opportunities for this free advertising. And suddenly there was some crazy competition in the news feed.
Facebook then adjusted the algorithm. And that meant you — the business — started reaching a lower percentage of your fans with a single post. You started reaching about 25%. Then 10% and now it is 5% and even less.
Finding success on Facebook becomes challenging. Creating sharable content that people want to see and share is becoming harder. Placing sponsored ads that convert and lead to a positive results is getting more complex.
But it’s also not necessarily your fault. You may not have the expertise. And you may not have the time or resources to make it work.
More and more marketers are voicing their frustration with Facebook. This isn’t a surprise since it’s getting more and more difficult to set your brands apart on Facebook.
How to win on Facebook?
Well the truth is that there is a lot of knowledge that you need to have in order to become the “fittest” . Following these advanced tips will help you use Facebook to promote your child care business in a really effective way.
1. How to get more Facebook fans?
2. How to increase engagement?
3. How to analyze your competition on Facebook?
And that’s some useful tips to get rolling with. There is a lot you can do with Facebook which we will cover more in the future, but this is one of those things where it’s best to start slow and build up.
Happy Facebooking!
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